When technology businesses decide where to locate, access to people is often one of the first considerations. A larger talent pool creates more recruitment opportunities, makes it easier to fill specialist roles and gives businesses greater confidence as they grow.
Reading has established itself as one of the UK’s strongest technology locations, supported by a concentration of digital businesses and a workforce that continues to attract national and international employers.
A concentration of tech expertise
One way of measuring the strength of a business location is its employment concentration score, which compares the proportion of people working in a particular industry against the national average.
Reading records a technology employment concentration score of 4.6, meaning the town has more than four times the UK average concentration of technology professionals. This reflects the scale of the local technology sector and the depth of expertise available to employers looking to recruit or expand.
For businesses, that creates access to experienced professionals as well as an established network of organisations operating across the wider technology sector.
A workforce that extends well beyond Reading
Reading’s appeal extends far beyond its town boundary – more than 417,000 technology professionals are located within a 60-minute journey by public transport, while more than 208,000 can reach the town within a 60-minute drive.
The wider catchment includes professionals working across computer programming, telecommunications, information services and programming and broadcasting, creating one of the UK’s largest technology labour markets.
Employment concentration remains significantly above the national average across both catchments, reaching 2.99 times the UK average by public transport and 2.83 times by car. This gives employers confidence that specialist talent is available from across the wider region.
Road and rail connections support recruitment
Good transport links help businesses recruit from a broader geographical area and give employees greater flexibility over how they travel to work.
For occupiers at Winnersh Triangle, this is already reflected in commuting patterns. Around 81% of employees travel by car or ride-share, making the 208,000 technology professionals within an hour’s drive particularly relevant when recruiting new staff.
The campus also benefits from its own railway station, direct access to the A329(M) and close proximity to Junction 10 of the M4, providing straightforward connections across the Thames Valley, London and beyond.
A location that continues to attract technology businesses
Reading’s technology sector has developed over many years, supported by a combination of specialist employers, strong transport links and access to skilled professionals across the wider region.
For businesses looking to establish or expand their presence, those advantages help reduce recruitment challenges while providing access to an established technology community.
At Winnersh Triangle, businesses benefit from being part of this wider ecosystem while occupying a campus designed to support organisations of different sizes. Flexible office space, headquarters buildings and excellent connectivity allow occupiers to grow while remaining close to one of the UK’s largest concentrations of technology talent.
